Whether we liked it or not, the pandemic has pushed us to adjust from our usual routines. We became more cautious about going outside, more so, ensuring to wear a mask every time we step outdoors. Traveling is restricted these days, so you might have to wait for a couple of months (or even years) to be able to travel pre-COVID-19 days. However, the events industry is among the most hardly-hit by the ongoing pandemic.
While event organizers have somehow found ways to hold events despite the pandemic, it took a lot of adjusting to do. Tent rentals, staging and dance floor rentals, and table and chair rentals suppliers took a backseat for some time since most events have to be canceled or moved to a later date.
Meanwhile, most events nowadays are done virtually. Thanks to social media platforms and videoconferencing apps, a lot of organizers were able to pull off their respective online events. There are ways to tell whether a virtual event was a huge success. First of all, were your attendees happy with it?
Virtual events: Will this be the new normal?
The pandemic saw the gradual shift of our usual routines and a drastic one at that. But one thing can be true: virtual events will be here to stay even after the pandemic has gone. For one thing, virtual events are a lot cheaper and have the potential for wider customer reach. It depends on the type of event you want to organize, but virtual events are indeed innovative, to say the least.
But the question lies on such events’ attendees. A survey conducted by Eventbrite found that virtual event attendees are generally pleased with their online event experience. After all, such virtual events – and any event for that matter – aren’t for the organizers but their target audience.
Still, nothing beats getting to attend concerts and other kinds of events in the flesh. Then again, events we have gotten used to may have to wait until given the go signal. But online events aren’t bad after all, at least according to the said Eventbrite survey. Plus, they get to attend online events more since they don’t have to go outside their houses anyway.
The main key for an online event’s success
Apparently, the same survey reveals that online event attendees want clarity during said events. Having clarity shows that organizers have a sound plan for the said event. This includes having an objective, program flow, and even how the event was set up. Plus, clarity means you are well-prepared and professional.
Like in any other event, the organizers should do a walkthrough before the event proper. Make sure that audio and video are perfectly functioning and there is a backup plan in case of sudden technical issues. This means the organizers should be more aware of the technological aspects of the said event since everything will be done virtually.
Nonetheless, this should apply to all kinds of events. If the event requires outdoor party rentals or table and chair rentals, make sure to deal with them professionally to avoid miscommunications and all. Planning any kind of event can be tedious, but you will get used to it eventually.
Get to know your attendees
Before starting an event, you need to know your target audience. Are they kids? Parents? Sports-minded persons? Medical professionals? Some event organizers also come up with pre-event surveys so they can know what to expect from their target audience.
Aside from clarity, participants should feel they are VIP. They should experience the least discomfort and hassles, if none at all, as much as possible before, during, and after the virtual event. Not to mention they should be able to register for the event easily.
After the event, ask them again for the feedback and anything that help to improve future virtual events.
Events are and will always be part of our lives. Whether a private, family-held, or a major, full-blown event, virtual or in-person, everything should be well-planned and well-executed. If you need to hire table and chair rentals suppliers, make sure to coordinate with them properly to prevent miscommunications and all.