Social media has created a major impact on our lives since it became widely popular in the early 2000s. From pre-teens to the late ’60s, there are billions of social media users all over the world. More often than not, there is no moment in a day that you didn’t check your social media feed. Having said that, it’s no wonder a lot of businesses use the power of social media to reach out to their target market in a cost-effective way.
Meanwhile, a lot of events companies also maximize social media to reach their target market. For one thing, it is a useful channel to promote their services such as tent rentals and wedding rental packages among a few. Other kinds of businesses can also benefit from the power of social media.
The impact of social media in businesses
Technology can either be a blessing or a curse, depending on how you use it. On the one hand, it can make communication easier and more convenient. On the other hand, heavily depending on social media can affect personal interactions and relationships.
In a business perspective, social media can actually help achieve a company’s business objectives. At the same time, a lot of events business can benefit a lot in using social media as a cost-effective promotional channel. Likewise, businesses can also build their public profile for social media users to see (through sponsored content or by following the brand’s page).
Likewise, social media channels also give these businesses an opportunity to post their products and services. More importantly, it can encourage faster communication and engagement from potential and even current customers. As mentioned, it is also a cost-effective way to reach your target customers.
Promoting an event via social media
If you have an events business or planning to build one, you should include digital marketing as part of your business plan. Social media is a good way to promote your party rentals or table and chair rentals business more easily. If you or a client has an upcoming event, you can also promote that event – something that your target clients may look forward to.
For many events planners, social media can be heaven-sent. You can easily promote a brand or an event for free. Here are some ways that events planners and rental companies can use social media to their business advantage.
Using an official hashtag
Using a hashtag has only been popular a few years ago especially during weddings. However, you can also use an official hashtag to promote a business or an event. To extend reach, encourage attendees and partners to use the hashtag pertaining to that specific event (ex. #WeddingOfTheYear2019, #ConcertInYourArea, etc.)
Coming up with an online contest
This is also one way to promote the brand or an event. You can also use an official hashtag to promote the contest. Of course, include an attractive set of prizes for the potential winners.
Using your social media page to promote your upcoming event
You can promote an upcoming event or a new product or service by using a photo of it as your profile photo or cover photo. You can also create a link in your Instagram bio or post it as a photo or a video in your IG feed as well.
Choosing the right social media channel
On one hand, it is better to have your own website to offer your event rentals or corporate tent rentals services. On the other hand, it is also better to have your own separate social media channels. You can even link your official website to your social media pages, and vice versa. Here are some of the most popular social media platforms and how you can use it for your business and promotion.
You can do a lot of things on Facebook. From posting event updates, create engaging posts, and even target specific audiences you only want to see those updates.
You can post engaging videos and captivating photos that will help promote your event and your events business. You can add a well-though caption as well, but the eyes will be mostly drawn more on visual appeal.
This is ideal to use for B2B networking especially in promoting upcoming events and news from companies.
Spreading the word
Social media has already helped a lot of businesses all over the world to reach their intended audience. It can help your business as well. If you have an events business such as party rentals in Maryland, you can use social media to boost your business.