Just when you think TikTok is solely made for lipsynching and dancing videos, you are wrong. In fact, you can do so much with this popular social media platform than just record yourself dancing or singing to pop songs. Did you know that you can use TikTok to promote your business?

Whether you have an event rentals business or a corporate tent rentals supplier, you can make the most out of TikTok. In fact, more and more companies are starting to discover the wonders of this app to their business. But first, there are a lot of things to consider before using TikTok to promote your brand.

What’s up with TikTok?

Formerly known as Musical.ly, TikTok is an app created by ByteDance, a company based in China. As we all know, this popular app is widely known for its viral singing/dancing clips, beauty makeovers, and various short skits.

The app saw an increase in downloads due to the quarantine period. Despite some controversies, it remained one of the most widely-used apps today.

TikTok’s primary target market is Generation Z. For reference, those who are born between 1995 and 2015 belong to this said generation. However, various companies can take advantage of this app to reach out to their target audience.

If you own a party rentals business, for example, you can come up with a skit that can be relatable to the younger audience (ex. sleepovers, house parties, etc.). The possibilities are endless!

How to use TikTok for your business

From short videos, you can now make the most out of TikTok for your business. You can make videos for your party tent rentals or other event rentals business if you want. Here are tips that can help launch your business to greater heights through this popular app.

Make time to know more about this app.

The last thing you want to happen is to launch something that won’t sit well with your target audience. We all know how powerful social media is – it can make or break you. Certainly, you don’t want it to be the latter. Knowing your target market is important before using this app. That way, you can come up with useful (and effective) content that will connect easily to your audience.

Make it fun and creative.

TikTok is all about fun, so make sure your content is the same, too. You don’t need to produce content using expensive equipment and complicated editing. Your smartphone is all you need to create your content. You can add background music or get into the popular TikTok viral videos for some content inspiration.

Use a catchy hashtag.

Hashtags have proven to be effective in establishing brand awareness and promotion. You can do the same for your business. Using fun and catchy hashtag not only can promote your brand also help you connect to your target market.

Try collaborating with popular TikTok influencers.

You can also work with TikTok influencers to elevate your brand. However, make sure that the influencer’s audience matches with yours. You should research the influencer’s profile and brands that may have previously worked with him/her.

Should you use TikTok for your business?

The abovementioned tips should help your party rentals business stand out. But before going ahead, the question is whether your business suits this social media platform. Here are things to consider before using this platform.

Is your target audience in TikTok?

As mentioned, the majority of users of TikTok belong to the Gen Z market. That being said, you should make it a point to create content that will be highly-relatable to your target market.

What are your goals and objectives?

Do you want to increase sales? Build brand awareness? Promote a certain product or service? Whatever your business goals, make sure to plan it well to ensure the success of this campaign.

How are you going to promote it?

As mentioned, you can use hashtags to promote your content on TikTok. For location-specific businesses, you can use hashtags catered to the local audience. Finally, share the content with your other social media accounts and your own official website!

Doing business in the middle of a pandemic

The world does not stop because of a pandemic. Whether we like it or not, we have to learn to adapt to the new normal. The same goes for all businesses around the world. If you have tent rentals in MD or any other business, keep hustlin’ and do what you believe can be the best for your business.