Blogging can be for fun or business purposes. For one thing, blogging talks about a person’s certain expertise. Blogs can be about a variety of things like travel, food, health and wellness, and even events and other happenings. A lot of companies, including event rentals suppliers, utilize blogs to offer their services and other valuable information related to their industry.
All about event blogging
Some people have blogs to document their everyday lives. But for others, it can also be a major source of income. Events can be an opportunity for bloggers to make it into a money-making machine. At the same time, it is also a great way to make your blogs visible to your target readers.
But for first-timers, you need to understand how event blogging works and how it can benefit you and your business. Anyone, including those with party tent rentals and wedding tent rentals businesses, should utilize blogging as an important part of their business plan.
As the name suggests, event blogging is about writing different kinds of events. This includes special events like concerts, festivals, conferences, exhibits, and other similar events. It can encourage high traffic especially if it is a much-anticipated event you are covering.
An event blog can do more than drive traffic to your site and to that certain event. It is also an effective yet cost-effective marketing tool. Here are things to consider before starting an event blog.
Selecting an event
When choosing an event, make sure that you have personal knowledge and interest in it. For example, you can cover a certain music concert since one of your interests is music. Some bloggers also cover product launches, sports events, and conferences among a few.
You should also understand your target readers. One way is by checking out Google Analytics to help you make a good strategy so you get more site and event traffic. We also know not only how important it is to create SEO-friendly content but also good and quality content in general.
Setting up an event blog
As mentioned, your blog post should be SEO-friendly which can help in driving site traffic and make it profitable. Don’t know where to begin? Here are tips in setting up your event blog.
Do keyword research.
One of the most important components of SEO is keyword optimization. We type keywords when searching for a certain topic. More often than not, there are a lot of blog posts that contain the same keywords. By choosing the right keyword, your corporate tent rentals business’ blog will become successful and appear on the top page of the search results.
Buy a domain.
After determining the right keywords and you think the timing is right (for the upcoming event), you should purchase a domain name related to the event. SEO experts also suggest using the keyword in the domain name for a higher click rate. WordPress is also a great website to make your blogs.
Creating your event content
Writing your content may not be as easy as it seems. This is where your keyword will come in handy. The keyword should be inserted into the article as naturally as possible. Never put the keyword in random, or the article will end up nonsense. If you are covering an upcoming event, make sure to post content at least a month before that said event.
Make your content visually-appealing, too. Add related photos (there are a lot online), or use your photos if you have some. You can also make related content and not necessarily always about the upcoming event itself. Adding contact details to your corporate tent rentals business at the end of the article is also a good idea.
The ideal word count per article can be around 500 to 700 but can be as much as 2,000 depending on the topic covered. This is to ensure that your reader will spend more time on your blog page. It is also a good idea to learn link building for higher chances of having your event blog read by your target readers.
Planning an event is no walk in the park. You have to make sure it will be smooth-sailing. You should also have a back-up plan in case of emergencies. But making an event blog can also help boost your events and your tent rentals or any kind of business you have. Make sure to utilize event blogs to your event and business’ advantage.