What’s in a (Business) Name: The Best Tips in Coming Up with a Brand Name

Have you encountered someone without a name? Do you have a nameless pet? Or have you even bought something in a nameless store? Imagine having a difficult time calling someone or buying something that has no name.

What’s in a name?

There is something about names. It is more than just a way to be identified by other people. Rather, it is one way to establish your identity to the public. Coming up with a business name can be challenging. For one thing, it should be catchy and something that can be easily recalled.

Whether you have event rentals or offering wedding rental packages, you should come up with a business name first. It is actually one important step when registering your business. Plus, having a business name will give the impression of trustworthiness and that you are serious about your business.

What to consider when naming a business

Names are like tattoos: they are permanent, they stick to us forever (unless you change it legally, but it can be a tedious and expensive process). That is why you should think long and hard before coming up with a business name.

You would want to have a business name that will stick to your customers’ minds and set you apart from the competition. This applies to all kinds of businesses: whether you have a party tent rentals or any kind of business. That said, here are some important considerations when coming up with a business name.

What’s the nature of your business?

First of all, you need to determine what kind of products or services you are offering to your customers. Think about your business objectives, mission-vision, unique selling proposition, and your target customers.

How do you want your customers to think about your business?

Do you want a business name that is related to your product or service? Or do you want to name your business after you (as the owner)? Do you want it to be simple and easy to pronounce? Or do you also want to take a job on your competitor through the business name?

How will you design the business name logo?

This is another important factor to consider when coming up with a business name. What font style will suit the type of business you have? Do you want to add graphics or just stick to the business name itself? This is a great opportunity to showcase your creativity through your business name.

Important tips in naming a business

There is no denying how this pandemic greatly affected a lot of businesses. The events industry is among the most affected during this ongoing pandemic. These included party rentals, table and chair rentals, and wedding tent rentals businesses among a few.

Meanwhile, there are also some individuals who decided to take the quarantine period to start their business. Yes, it is possible to earn some money and be financially productive in the middle of a pandemic. Nonetheless, here are other tips in naming and managing a new business.

Make your business legal.

Coming up with a catchy business name is one thing. Protecting it from copycats and intellectual property thieves is another story. So if you are serious about your business, make it legal. Do the necessary action steps to register your business and protect your company name. Also, make sure that the business name is not being used by someone or an entity yet.

Come up with different name options.

You can get some help from friends and family, or do an online survey when choosing a business name. Make the brainstorming session fun and be able to exercise your creativity. It is also better that you have multiple options so you can choose the best name among the rest.

Keep it simple.

For a more effective brand recall, a lot of business owners opt for a shorter brand name. Or if they choose a longer brand name, they shorten it by using an acronym. Basically, the shorter the business name, the higher chances of a recall.

Taking a name seriously

A business name is an important aspect of a business. Without it, people won’t know you even exist in the first place. Even if you are still planning to create tent rentals in MD, you should already have a business name in mind. Make sure to follow the abovementioned tips as well to ensure a successful business venture in the future.